"Sometimes, we aren't even given the option to try. For example, when the airline issues your boarding pass, the message isn't "try to be at the gate by 9:30 because we'd sure like to try and take off by 10:00!" When the utility company sends your monthly bill, the payment stub doesn't read, "Please try to make your payment so we can try to keep your lights on.""
"Well, all joking aside, there's a reason "trying" isn't an option in such cases. For many of us, these are non-negotiable events with big consequences if we fail to follow through. Pay your bills or be ready for cancellation of services, legal action, losing your credit rating, or damage to relationships with the people you live with. Arrive at the airport on time or risk missing your flight,"
Successful outcomes require eliminating the option to 'try' and committing to definite action. Non-negotiable obligations such as boarding flights, paying bills, and refueling a car demand firm follow-through because failure brings concrete consequences. When tasks are optional by language, half-hearted effort becomes acceptable and increases risk of failure. Entrepreneurs and corporations design processes that leave no room for tentative attempts, thereby reducing the chance of mistakes and complications. Removing the concept of 'trying' fosters accountability, clearer expectations, and decisive behavior. Treating goals as essential rather than optional increases the likelihood of completion and minimizes costly setbacks.
Read at Entrepreneur
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