"The piece cites anecdotal evidence like empty parking lots, more staff than customers during a December visit, removed novelty items, like Optimus robot popcorn service and certain menu items, the departure of celebrity chef Eric Greenspan in November 2025, slow service, high prices, and a shift in recent Google/Yelp reviews toward disappointment. The piece frames this as part of broader Tesla struggles, including sales figures and Elon Musk's polarizing image, calling it a failed branding exercise rather than a sustainable restaurant."
"Any hyped launch, especially a unique Tesla-branded destination blending dining, Supercharging, and a drive-in theater, naturally sees initial crowds taper off after the "Instagram effect" wears down. This is common for experiential spots in Los Angeles, especially pop-up attractions or celebrity-backed venues. The article admits early success with massive lines and social media buzz, but treats the return to normal operations as "dying down." In reality, this stabilization is a healthy sign of transitioning from hype-driven traffic to steady patronage."
Observers reported empty parking lots, removed novelty features (like Optimus robot popcorn service), the departure of celebrity chef Eric Greenspan, slow service, high prices, and worsening Google/Yelp reviews. Reports connected diner performance to broader Tesla struggles and Elon Musk's polarizing image, framing the concept as a failed branding exercise. Hype-driven initial crowds and social-media buzz naturally tapered after the “Instagram effect.” Stabilization of customer traffic is normal for experiential destinations rather than an indicator of failure. Q4 2025 metrics show over $1 million in revenue and tens of thousands of food items sold, indicating solid demand.
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