Sustainable meat companies say their biggest challenge is attracting investors: 'People are clutching their money more than they did before'
Briefly

Brent Young emphasized that while everyone loves the sustainable meat concept, banks hesitate to invest significantly, leaving entrepreneurs with limited funding options, particularly from venture capitalists.
Brice Klein mentioned venture capitalists acknowledge their struggle with consumer satisfaction for alternative proteins, making it difficult for businesses to reclaim consumer trust after previous poor experiences.
The decline in large funding for alternative protein startups highlights a persistent challenge, with investment dropping drastically and consumer interest seemingly waning amid concerns over affordability and quality.
Pinky Cole points out the irony of increased consumer awareness of sustainability yet decreased purchasing of plant-based products, suggesting a need for better alignment between consumer ethics and product offerings.
Read at Fortune
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