Stellantis has faced criticism for its aggressive pricing strategy following its merger, which has led to a significant decline in market share and investor confidence.
Kenn Volz highlighted the disconnect between Stellantis' pricing and consumer affordability, pointing out that a $100,000 Jeep Grand Wagoneer is far out of reach for average buyers.
Analysts have warned that Stellantis' perception of itself as a premium brand is not resonating with consumers, resulting in lost sales opportunities and an increasingly cautious market.
With attempts to reduce excess inventory, Stellantis may need to reassess its pricing strategy to avoid alienating a large portion of potential customers.
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