"As a result, some are visiting less often, and I think today's results tell that same story," he said. There’s a real need to understand shifts in customer engagement and preferences to devise a turnaround strategy that resonates with the core clientele, as current figures reflect a clear drift from brand loyalty and consistent visitation patterns.
"We want to amplify our confidence in the business, and provide some certainty as we drive our turnaround. For that reason, we have increased our dividend," said Rachel Ruggeri, chief financial officer. This move seems aimed at reassuring investors despite the troubling sales figures, indicating management's belief in a long-term recovery trajectory.
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