The strike has expanded from three cities to nine states, indicating a growing labor movement within Starbucks. Workers claim large numbers are involved, but exact figures remain unverified.
Starbucks management acknowledged that they have engaged with the union for nine bargaining sessions over the past 20 days, emphasizing the ongoing dialogue despite the uncertain results of the strike.
The new CEO, Brian Niccol, emphasized reputation's importance, stating, "Our stores will be inviting places to linger, with comfortable seating..." This suggests public perception could be impacted by the strike.
Sales have already seen a downturn, with a recent 6% drop in U.S. sales reported by Starbucks. The ongoing strike complicates the prospect of recovery, impacting overall revenue.
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