"SEMrush combines over ten years of SEO expertise with advanced GEO capabilities to help brands increase visibility and reach. The all-cash transaction, equating to $12.00 per share, is expected to close in the first half of 2026, pending regulatory approvals and other customary closing conditions. The Boards of Directors of both Adobe and Semrush have approved the transaction. Notably, Adobe has secured voting commitments from Semrush's founders and other shareholders representing over 75% of Semrush's voting power."
""Brand visibility is being reshaped by generative AI, and brands that don't embrace this new opportunity risk losing relevance and revenue," commented Anil Chakravarthy, president of Adobe's Digital Experience Business. "With Semrush, we're unlocking GEO for marketers as a new growth channel alongside their SEO, driving more visibility, customer engagement and conversions across the ecosystem." As of Aug. 29, Adobe had cash and cash equivalents of around $5.0 billion."
Adobe agreed to acquire Semrush for approximately $1.9 billion in an all-cash transaction at $12.00 per share, expected to close in the first half of 2026 pending regulatory approvals and customary closing conditions. The Boards of Directors of both companies approved the deal, and Adobe obtained voting commitments representing over 75% of Semrush's voting power. Semrush offers over ten years of SEO expertise and advanced GEO capabilities to boost brand visibility. Semrush's enterprise segment reported 33% year-over-year recurring revenue growth in the latest quarter. SEMrush Holdings shares rose 74.41% to $11.79 at the time of publication. As of Aug. 29, Adobe had about $5.0 billion in cash and cash equivalents.
Read at Benzinga
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