The U.S.-China trade war of 2018 led to an 18% decline in transactions between U.S. buyers and Chinese suppliers, highlighting the significant impact of tariffs.
Companies that were innovative or socially responsible effectively retained their U.S. buyers, suggesting that these attributes offer substantial competitive advantages in a turbulent trade environment.
American buyers distanced themselves from Chinese suppliers linked to local politics, emphasizing a critical need for suppliers to manage their political affiliations cautiously.
To thrive amid trade uncertainties, both suppliers and buyers must prioritize innovation and risk assessments, while regulatory support can enhance resilience.
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