RE/MAX to lean on high agent productivity during turbulent times

RE/MAX leaders are confident in the brokerage's ability to succeed despite uncertainty and impending changes in the real estate industry.

The key difference in RE/MAX's business model is incentivizing agents to assist clients, unlike models that focus on agent recruitment.

Average RE/MAX agent closed 11.8 transactions in 2023, double the industry average, emphasizing agent productivity for growth in struggling agent count.

RE/MAX experienced a 0.2% decline in total agent count, primarily driven by a 6.1% reduction in U.S. agents offset by a 5.5% increase internationally.

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