"The revenue-sharing era of college football is in full effect, and the Oklahoma Sooners took the next step in leveraging their brand. The University of Oklahoma announced on X, formerly known as Twitter, the placement of a corporate sponsor logo on Owen Field inside Gaylord Family Oklahoma Memorial Stadium. Oklahoma Football released a video of Riverwind Casino's logo being painted on the Owen Field grass ahead of their monumental Week 2 matchup with the Michigan Wolverines."
"According to Ben Portnoy of the Sports Business Journal, the Sooners join Texas, Alabama, South Carolina, and Auburn, who each added corporate sponsorships on the field in the last month. It's not a move that will be popular among all Oklahoma fans. But in the financial arms race that is college football, programs will look for more creative ways to generate revenue for player retention and recruiting."
Oklahoma placed Riverwind Casino’s logo on the grass of Owen Field inside Gaylord Family Oklahoma Memorial Stadium ahead of the Week 2 matchup with Michigan. The logo was painted by the program and shared via X, marking Oklahoma’s entry into visible in-stadium corporate field sponsorships. Other major programs including Texas, Alabama, South Carolina, and Auburn added similar field ads recently. Programs view field sponsorships as creative revenue sources to support player retention and recruiting amid increasing financial competition. Partnering with a locally prominent brand like Riverwind Casino leverages existing community relationships but may draw criticism from some fans.
Read at Sooners Wire
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