Nissan is seemingly withdrawing from merger talks with Honda as it seeks alliances that better align with its electric vehicle strategy. Initially interested in a merger valued at £46 billion, Nissan is now evaluating partnerships potentially outside of the traditional automotive sphere, with companies like Foxconn and U.S. tech firms emerging as candidates. The merger's challenges include Honda's larger market value compared to Nissan's struggles with falling profits and leadership issues, which have undermined Nissan's bargaining position in negotiations. Investors fear a merger could lead to significant job losses at Nissan, given its current financial difficulties.
Nissan's search for partners extends beyond traditional automakers, with Foxconn being considered, revealing a strategic shift towards tech alliances to adapt in the EV market.
Bargaining power has diminished for Nissan, as its ongoing struggles with profitability make it less attractive to Honda, highlighting potential job losses under a merger.
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