The Small Business E-commerce Support Program aims to foster digital adaptation among New Jersey businesses, emphasizing the need for improved online operations to thrive in a post-pandemic world.
Many small or family-owned businesses historically lack the resources to modernize, but the pandemic highlighted the necessity for a digital presence as tech-savvy companies excelled during lockdowns.
As people increasingly expect digital options from businesses, companies must adapt to cater to this demand, reinforcing the importance of a robust online strategy in today’s society.
The initiative has spent $3.6 million to assist over 400 businesses, with significant funding directed to minority-owned companies, reflecting efforts to bridge the digital divide in commerce.
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