"Historically, auto manufacturing was long dominated by Chrysler, Ford, and General Motors-the so-called "Big Three," which at one point controlled over 60% of the U.S. auto market. A dominant trio shows up elsewhere, too, in everything from the U.S. defense market-think Lockheed Martin, Boeing, and Northrup Grumman-to cellphone service providers (AT&T, T-Mobile, and Verizon). The same goes for the U.S. airline industry, in which American, Delta, and United fly higher than the rest."
"The rule of three also applies to what Americans watch; the glory days of television were dominated by three giants: ABC, CBS, and NBC. Now, in the digital age, we are rapidly moving to a "Big Three" dominating streaming services: Netflix, Amazon, and Disney. The latest step in that process is Netflix's plan to acquire Warner Bros. for $72 billion. If approved, the move would solidify Netflix as the dominant streaming platform."
Three-company dominance recurs across major U.S. industries, with historical examples including the auto industry's Chrysler, Ford, and General Motors; defense contractors Lockheed Martin, Boeing, and Northrup Grumman; cellphone providers AT&T, T-Mobile, and Verizon; and airlines American, Delta, and United. Television's legacy era centered on ABC, CBS, and NBC. Streaming is consolidating toward a Big Three consisting of Netflix, Amazon, and Disney. Netflix evolved from a mail DVD subscription service into streaming in 2007, gaining first-mover advantages in support technology and using subscriber data to drive content creation. A $72 billion bid for Warner Bros. would further concentrate streaming power.
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