The KPMG UK's Consumer Pulse survey reveals that UK households are optimistic about their personal financial security, with 57% feeling secure compared to just 21% insecure.
Despite strong personal financial security, only 25% believe the UK economy is improving, revealing a stark contrast in consumer sentiment regarding personal vs national economic outlook.
Among various age demographics, pessimism about the economy is most notable in individuals aged 65 and older, contrasting sharply with the optimism observed in those aged 25-34.
The survey indicates that 80% of consumers plan to make significant purchases in 2025, particularly on holidays, minor home improvements, and vehicles, highlighting consumer confidence.
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