Mercedes-Benz is investing significantly in the Chinese market, with nearly $2 billion earmarked for both passenger and commercial EV vehicles to enhance competitiveness against local startups.
The investment includes $1.4 billion targeted at passenger cars, with the aim of localizing their production to better cater to Chinese consumer preferences and fend off competition.
Despite setbacks in its global EV strategy, Mercedes-Benz's focus remains on creating localized versions of its vehicles, such as a long-wheelbase CLA, to appeal specifically to the Chinese market.
The company’s future in China hinges on its ability to produce compelling localized vehicles, including special offerings like a long-wheelbase GLE SUV and a luxury electric MPV.
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