"People that don't know him might have a certain image of him, but you know he's literally a rock star, so there is that, 'I gotta kinda be a rock star' [vibe], but he's an unbelievable business person," Brown said. "One of the things he said to me was never show up late to a meeting, so if you have a meeting with him, he's always 5 minutes early. He speaks seven different languages. He is very intelligent. He knows exactly what he's doing."
""When he kind of gets into the shock and awe, that's very deliberate, and he's a rock star, and he can do things that some of us can't do because that's part of his brand and image," Brown said."
""it's been the brand""
Zak Brown identifies Mario Andretti and Ayrton Senna as on-track heroes and cites Gene Simmons as an unconventional off-track business role model. Simmons models punctuality, often arriving five minutes early, speaks seven languages, and pairs deliberate shock-and-awe showmanship with sharp business instincts. McLaren secured back-to-back Formula 1 Constructors' Championships for the first time since 1991, its two drivers are tied for the Drivers' Championship with three races remaining, and the team reached a $5 billion valuation. Simmons sold Kiss' catalog for $300 million, attributes lasting impact to branding, cofounded Motion Wealth Management, and invested early in Bitcoin and Ethereum.
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