Mars buying Kellanova in $30B deal to expand reach into salty snack category
Briefly

The Kellanova brands significantly expand our snacking platform, allowing us to even more effectively meet consumer needs and drive profitable business growth," Andrew Clarke, global president of Mars Snacking, stated.
Mars' purchase of Kellanova is expected to close in the first half of next year, significantly broadening their range in the snacking category.
Kellanova's formation last year saw Kellogg Co. split into three companies, retaining many of its most profitable brands like Pringles and Eggo.
The transaction, valued at $35.9 billion, is among the largest of 2024, signaling a shift in the snack food market.
Read at Fortune
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