Malcolm Gladwell's New Take on Tipping Points
Briefly

"In the 1990s, the business community included individuals who were not only better educated but also intellectually curious, leading to an appreciation for concepts like the Tipping Point."
"Malcolm's book serves as an examination of the Tipping Point phenomenon, focusing on both positive change and, importantly, the potential for manipulation by those with malicious intents."
Read at Harvard Business Review
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