Mars is set to acquire Kellanova, a significant move valued at $35.9 billion, as it seeks to expand its portfolio with both sweet and salty snacks.
Kellanova, which operates in 180 markets and generated $13 billion in revenue last year, includes popular brands like Cheez-It, Pringles, and Eggo.
Poul Weihrauch, CEO of Mars, expressed that this acquisition offers a substantial opportunity to further develop a sustainable snacking business for the future.
With this agreement, Mars aims to echo strategies seen in the industry, similar to Hershey's acquisition of the parent company for SkinnyPop and Dot's Pretzels.
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