"The company has come under pressure in recent months. Its sales in the Americas have slid, and analysts say the brand has veered from its yoga roots and become more generic. Its stock price has sunk 53% in the past year. Chip Wilson, the founder of Lululemon, has also become increasingly vocal in his criticism of the athleisure company. At the end of last year, he launched a proxy battle to change the leadership of Lululemon's board."
"Wilson weighed in again last week, when the brand briefly halted online sales of its "Get Low" leggings after customers complained they were see-through. Wilson described this as a "total operational failure," and the fault of the company's board. Lululemon's current CEO, Calvin McDonald, will step down at the end of this month. His permanent replacement has yet to be announced."
Lululemon laid off approximately 100 part-time employees at its North America guest experience contact center as it transitions the center to a full-time staffing model. The company described the move as part of strategic efforts to strengthen operations and better support guests and employees. Sales in the Americas have declined recently, and analysts say the brand has drifted from its yoga-focused roots toward a more generic position, contributing to a 53% drop in the stock over the past year. The company previously cut about 150 corporate roles. Founder Chip Wilson has publicly criticized leadership and initiated a proxy battle. CEO Calvin McDonald will step down at month’s end.
Read at Business Insider
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