"Starbucks' comeback is taking shape - and a leaked internal organizational chart shows exactly who CEO Brian Niccol is relying on to build on the momentum. The chart from early January, obtained by Business Insider, lays out the people who report directly to the CEO, including several longtime Niccol allies from Chipotle and Taco Bell, as the coffee giant's ' Back to Starbucks' turnaround gains traction and its stock starts to rebound."
"Take a look at Niccol's direct reports and their responsibilities, according to the internal org chart: Who's who in the Starbucks C-suite As of mid-January, the org chart showed that Niccol's direct reports included his executive assistant and eight current executives who are helping him reverse the coffee chain's slumping sales and usher in a new era of streamlined customer service and coffeehouse redesigns."
A leaked early-January organizational chart identifies the executives reporting directly to CEO Brian Niccol and highlights several hires from his Chipotle and Taco Bell tenure. The chart lists an executive assistant plus eight current executives tasked with reversing slumping sales, streamlining customer service, and redesigning coffeehouses. Leadership changes include Anand Varadarajan starting as chief technology officer on January 19 and reporting to Niccol. Cathy Smith joined as chief financial officer in March 2025 and oversees more than 2,000 staff with nine direct reports. The company's 'Back to Starbucks' effort is gaining momentum while stock performance begins to rebound.
Read at Business Insider
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