"Corporate strategies are often written with the best intentions. Leaders want to inspire, energize, and align. Yet too frequently, the language of strategy-full of abstractions such as "innovation," "excellence," and "agility"-becomes more fog than fuel. Instead of clarifying the path forward, the very words meant to unify teams sow misinterpretation, confusion, and drift."
" is a Andrea Belk Olson differentiation strategist, speaker, author, and customer-centricity expert. She is the CEO of Pragmadik, a behavioral science driven change agency, and has served as an outside consultant for EY and McKinsey. She is the author of 3 books, a 4-time ADDY® award winner, and contributing author for Entrepreneur Magazine, Rotman Management Magazine, Chief Executive Magazine, and Customer Experience Magazine."
Strategic language that relies on broad abstractions often obscures priorities and fails to guide behavior. Terms such as "innovation," "excellence," and "agility" can inspire superficially yet leave teams unsure how to act. Ambiguous phrasing increases misinterpretation, confusion, and strategic drift across organizations. Clear, specific, and behavior-oriented language is necessary to align teams and clarify the path forward. Andrea Belk Olson leads Pragmadik, a behavioral-science-driven change agency, and has served as an outside consultant for EY and McKinsey. Her background includes three books, multiple industry awards, and contributions to business and customer-experience magazines.
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