Japanese carmakers are losing ground as China surges ahead in the EV race
Briefly

Toyota, the world’s largest automaker, saw profits for the quarter ending in September drop to 573.7 billion yen ($3.7 billion), down from nearly 1.28 trillion yen ($8.3 billion) over the same period last year. This stark contrast underscores the impact of a challenging market landscape exacerbated by increasing competition from EV manufacturers within China.
Nissan announced it would cut 9,000 workers amid falling sales, reflecting a significant industry shift. The car manufacturer reported a drop of over 5% in retail sales in China in the first half of the fiscal year, highlighting dire consequences of the competitive pressure in the region.
Honda flagged a decline in sales in China in its most recent quarter, which significantly impacted its total group sales. The landscape in China poses a persistent challenge, as increasing market competition from local electric vehicle companies continues to reshape profit expectations across Japanese automakers.
All three companies face a similar problem; they are failing to sell enough cars in China. Toyota’s sales in China were down just over 10% in the first nine months of the year, impacted by severe market conditions including intensifying price competition.
Read at Business Insider
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