"For more than a year, financial pressures have dominated the small business landscape. Intuit QuickBooks research confirms that sticky inflation and rising costs continue to be the No. 1 concern for nearly half of all business owners, a trend that started in 2023. This climate of uncertainty has forced difficult decisions, with 33% using personal cash reserves to manage expenses."
"Despite these challenges, small businesses are revving up their efforts to drive growth by identifying opportunities to pivot to proactive investment strategies. And those strategies are working: 57% of small businesses expect revenue growth this quarter, and 44% are already seeing gains. Small businesses are demonstrating confidence by moving from defense to offense. Nearly two-thirds plan to invest heavily in the months ahead to drive expected revenue growth."
Nearly half of small business owners cite sticky inflation and rising costs as their top concern, and 33% report using personal cash reserves to manage expenses. Despite financial pressure, 57% of small businesses expect revenue growth this quarter and 44% are already seeing gains. Nearly two-thirds plan heavy investment in coming months to drive revenue. Primary investment areas include boosting customer demand through sales and marketing and implementing new technologies to increase operational efficiency. Strategic approaches such as market segmentation, digital transformation and proactive AI integration support improved efficiency, customer engagement and sustainable growth.
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