Economic indicators are shifting, leading to declining consumer sentiment and profit forecasts from major retailers like Target and Apple. Despite these challenges, history shows that uncertainty can foster innovation. Brands that adapt and communicate effectively can thrive. Resilient brands can deliver joy and meaning to customers' lives, aligning with their values. Research shows that most consumers value brands that contribute positively, yet only a small percentage of companies prioritize this alignment. Engaging consumers in this manner can lead to loyalty and increased willingness to invest in those brands.
In times of uncertainty, brands can improve their customers' day-to-day by bringing moments of joy and meaning into their lives. What's more, they can also deepen those consumer connections by demonstrating alignment with customer values and aspirations for the future.
86% of consumers say brands play an important role in delivering a positive human future, but only 15% of companies are actively investing in efforts aligned to that purpose.
Collection
[
|
...
]