"Employee turnover is too high, sales are down, and customers are complaining. For whatever reason, things need to change. Smart leaders know that they can't just stay mired in grievance. If you're only focusing on problems, you'll get caught up in an endless to-do list. It is no longer enough to simply plan and direct action, we must inspire and empower belief and that means creating an aspirational vision that can form the basis of a shared purpose."
"The success of Apple can't be separated from Steve Jobs's ambition to weave technology and design into products that were "insanely great." Southwest's dominance in the travel industry is a direct consequence of Herb Kelleher's mission of being "THE low cost airline," which drove everything he did from the planes he bought to which routes he competed on. Vision is inherently aspirational. It shouldn't be reduced to metrics or specific objectives."
Change begins with grievances such as high turnover, falling sales, and customer complaints. Leaders must move beyond problem lists to inspire belief through an aspirational vision that creates shared purpose. New ideas require protection and nurturing because early proposals are often flawed, unproven, and face visceral resistance. A Keystone Change can provide the shelter for nascent initiatives until they gain traction. Strategy formulation involves investments and divestments, but ultimate success depends on personality and ambition. Iconic organizations show how leader ambition shapes strategy and culture. Vision should remain aspirational rather than be reduced to metrics or narrow objectives.
Read at Fast Company
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