Building a growth-focused startup is particularly difficult in seasonal industries, which must navigate limitations in customer engagement across various market cycles.
To sustain growth, seasonal businesses need to identify value propositions that engage users year-round, especially as many small businesses rely heavily on seasonal sales.
In industries like tax services, success hinges not only on market size and technology but also on effective customer acquisition during critical, limited engagement periods.
Taxes are typically only considered once a year by consumers, highlighting a challenge in customer retention and acquisition due to the complexity and frustration of the process.
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