How Mid-Market Tech Vendors Can Retain Customers During a Downturn
Briefly

from Harvard Business Review11 months ago
In just the first four months of 2023, high-profile technology brands laid off nearly 170,000 employees.Now, the next cohort in line for the shock of the downturn are the B2B technology vendors whose products and services keep those high-profile tech brands running.Contracts are up for renewal, and renewal decisions will be heavily scrutinized.
Read at Harvard Business Review
#people #back #relationship #partnership #relationships #perspective #enhancements #future-growth
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