Honda and Nissan are initiating merger talks in response to growing competition in the EV market, facing pressure from aggressive Chinese automakers.
Nissan's CEO acknowledged that sticking to conventional wisdom won't work against the emerging players swiftly capturing market share.
The merger could create a significant holding company potentially including Mitsubishi Motors, highlighting the era of consolidation in the automotive industry.
Stellantis’ recent plant closures demonstrate the challenges automakers face while transitioning to electric vehicles amid falling profits and slow demand.
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