"At the heart of the group's strategy is dynamic pricing, enabled by Kraken, its power-grid operating system. When there's an abundance of wind, for example, Octopus Energy has paid customers to use energy."
"Conventional wisdom is that customers don't want to think about their energy provider. Right at the beginning, I said, I want to challenge that assumption,' Jackson says."
"Octopus Energy has partnered with U.K. developers to bring its technology to Zero Bill Homeshouses kitted with batteries and solar, to which it promises no energy bills for at least five years."
"In September, the company announced its intention to create 100,000 such homes by 2030 in an effort to set a new standard in sustainable housing."
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