GM's mid-century modern legacy shines in its new Detroit HQ

"Part of the automaker's new corporate headquarters that's opening January 12, the boardroom is a large and elegant space with a massive marble table surrounded by mainstay elements of mid-century modern design. Fluted wood wall treatments, subtle curves, geometric overhead lighting, minimalist bench seating, and sweeping views of a changing downtown Detroit combine to create a physical manifestation of how GM sees itself evolving through the 21st century-drawing on the past while looking to the future."

"When so much of the car industry can feel tossed in an ever-changing sea, the boardroom and the rest of GM's headquarters evoke a steadier throughline of ambition and legacy. "It's culture setting," says David Massaron, GM's vice president of infrastructure and corporate citizenship. "I think this space really does a great job of being a beacon of who we want to be, what our identity is. ... A headquarters really serves as a reinforcing notion of our culture, of who we are.""

General Motors moved into four floors and about 200,000 square feet in a new 12-story Detroit tower opening January 12. The headquarters includes a large, elegant boardroom with a massive marble table and mid-century modern design cues such as fluted wood wall treatments, curved forms, geometric overhead lighting, and minimalist bench seating with views of downtown Detroit. The space houses hundreds of employees in finance, legal, marketing, and communications with open workstations. The new headquarters is smaller and more manageable than the former Renaissance Center location and draws design language from the GM Technical Center.

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