"But the data tells a different story: one where Gen Z is deliberate, analytical, and treats job selection as they should - a high-stakes investment. Far from being distracted or entitled, Gen Z is approaching the job search with rigor,"
"Despite being a mobile-first generation, three-quarters of Gen Z job seekers are turning to desktops over their phones to fill out job applications, according to recent HireClix data. This shift is happening more broadly across generations as well, as desktop use for job applications has grown from 54% in 2023 to 65% in 2025. Among the different generations, Gen Z is still leading the charge, predominantly using desktops for job searching."
"Gen Z is looking for authentic insights on their potential employers, and instead of just taking a job posting's word for it, they are kicking off the search with good old fashioned social media sleuthing. Job ad engagement across social media has seen double-digit growth year over year, with YouTube increasing 35% (from 14% in 2024 to 19% in 2025), Instagram 33% (from 12% in 2024 to 16% in 2025), and TikTok 63% (from 8% in 2024 to 13% in 2025)."
Gen Z treats job selection as a high-stakes investment and approaches the job search with deliberation and analytical rigor. Three-quarters of Gen Z job seekers use desktops to submit applications, and desktop use for job applications rose from 54% in 2023 to 65% in 2025. Gen Z seeks authentic employer insights and researches companies on social platforms before applying. Job ad engagement increased across YouTube, Instagram, and TikTok between 2024 and 2025. Employers that misunderstand these behaviors risk losing talent and creating future workforce and succession-planning gaps.
Read at Fortune
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