Founded in the wake of the Great Depression, Fortune has persisted through various challenges, coining significant terms like "groupthink" and influencing business vernacular.
Fortune modeled its style on accurately depicting Modern Business, as emphasized by founder Henry R. Luce, recognizing it as the greatest journalistic assignment in history.
With a history that predates the internet and ZIP codes, Fortune has consistently documented monumental business events and has a role in shaping modern capitalism.
The emergence of terms like "hedge fund" illustrates how Fortune has not just reported on business but also contributed to the language that defines it.
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