At the end of September, Malika Brittingham was arrested after falsely reporting an active shooter at Joint Base McGuire-Dix-Lakehurst in New Jersey. She'd sent a text saying that she'd heard five or six shots and was "hiding with her co-workers." After a lockdown and law enforcement response, Brittingham sheepishly admitted she'd made it up so she could "trauma bond" with her coworkers.
And right there, at the very end of the loaf, facing you as you look in the bag, is...what? Is that the end of the loaf? The butt? The crust? The answer is none of those. It's the heel - the heel of the bread. It's OK if you used to call it something else, but heel is the correct term.