In 2007, along with a couple of friends, I embarked on a journey to start a software company. However, we realized that the domestic market in Kyrgyzstan, with its population of just around seven million, was too small to support our ambitions.
The U.S. has many niche job boards, each requiring specialized solutions, and I saw an opportunity to cater to this market. Within a few months, I hired a couple of developers, and they developed the software based on my instruction.
Recommendation: Be prepared to pivot when necessary. Choose a market that has potential and aligns with your expertise and long-term vision. Don't be afraid to adjust your focus as you learn more about your market's needs.
In 2008, I pivoted to job board software, which I believed had more promise. The business showed initial promise... It underscored the importance of choosing the right market with sustainable demand.
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