"Broad adoption of augmented and virtual reality (AR and VR) technologies remains at an early stage, but many businesses are already seeing value in the systems they've rolled out: immersive training for frontline employees, for example, or engineers who can collaborate on design using 3D models. But getting these systems up and running can be complicated. Despite evidence of the effectiveness of AR, VR and mixed reality (referred to collectively as XR) tools, companies still face a variety of technical, cultural and organizational challenges."
"Convincing senior leaders about the value of XR projects is one of the key challenges teams will face. Nic Sabo, AR program leader at GE Aerospace, said it's often best to focus on what the technology enables rather than purely on potential cost savings. "What really does resonate is when you start talking about creating capacity," Sabo said during the event, which took place Sept. 23-25 in Dallas."
Broad adoption of augmented and virtual reality (AR and VR) remains at an early stage, but businesses are already deriving value from immersive training for frontline employees and 3D collaboration for engineers. Deployments face technical, cultural, and organizational challenges that complicate scaling beyond proofs of concept. Successful programs prioritize outcomes such as increased training throughput and capacity rather than narrowly focusing on cost reductions. Convincing senior leadership requires demonstrating how XR enables operational improvements and multi-million-dollar throughput gains. Large enterprises must align XR initiatives with workforce onboarding, maintenance workflows, and measurable business impacts to move from pilots to real-world use.
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