"Ford Motor Co. is out to prove that it hasn't retreated entirely from the electric vehicle race, despite the $19.5 billion retrenchment it revealed in December. In doing so, it's gearing up for next year's debut of a budget-priced EV line to contend with China. The automaker engineered its next-generation EV to be lighter, sleeker and more electrically efficient so that it can go farther on a charge and still start at $30,000, some $20,000 cheaper than the average new car in America."
"In a social media blitz Tuesday, Ford touted how it shrunk the size of the costly battery while also extending its driving range by nearly 50 miles in a bid to field a mid-sized electric pickup in 2027 for the price of a traditional gasoline-fueled vehicle. You can make an EV very close to the same cost as a traditional internal combustion engine vehicle, Doug Field, the automaker's chief EV, digital and design officer, said in an interview. But you have to be absolutely maniacal about the efficiency and the mission of the vehicle if you want to get into that space."
Ford announced a $19.5 billion retrenchment in December while continuing development of a budget-priced electric vehicle lineup for next year to compete with Chinese automakers. The next-generation EV is designed to be lighter, sleeker and more electrically efficient, enabling greater range with a smaller, less costly battery and an entry price near $30,000, about $20,000 below the average new U.S. car. Ford highlighted a nearly 50-mile range increase and aims to offer a mid-sized electric pickup by 2027 at gasoline-vehicle pricing. Executives stress relentless efficiency and innovation to close the cost gap as Chinese competition expands globally.
Read at www.mercurynews.com
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