Emma Grede says people who say they have work-life balance are liars: 'We have to have a level of honesty about what it takes to be really successful' | Fortune
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Emma Grede says people who say they have work-life balance are liars: 'We have to have a level of honesty about what it takes to be really successful' | Fortune
"The average American is typically pretty content with working a 9-5 job, making a decent salary, and taking the occasional vacation. But to be a successful person and lead a luxurious lifestyle, one multimillionaire founder says it's time to come to terms with the fact that work-life balance doesn't really exist. "If you are leading an extraordinary life to think that extraordinary effort wouldn't be coupled to that somehow is crazy," Emma Grede, founder and CEO of Good American and Skims founding partner, told The Diary of a CEO podcast."
"If it's possible to have true work-life balance, "tell me who she is, and I'll show you a liar," Grede continued. She added that while she's in Malibu most weekends on the beach, successful people still "have to have a level of honesty about what it takes to be really successful." According to Grede, that takes waking up most days "being 150%" and doing some type of work. Several other high-profile CEOs, executives, and celebrities have also dismissed the idea true work-life balance can exist."
Emma Grede, founder and CEO of Good American and Skims founding partner, rejects the notion that true work-life balance can exist for those pursuing extraordinary success. Exceptional achievement often requires persistent, intense effort and regular work, even during weekends or leisure periods. Successful people may still enjoy downtime, but they maintain honesty about the sacrifices and sustained commitment necessary to reach high levels of success. Other prominent figures, including Eric Yuan, Will.i.am, and Cava CEO Brett Schulman, similarly dismiss the feasibility of a perfect balance. Grede's personal history from early paper-route mornings to multimillionaire status reflects this relentless work ethic.
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