"Newly named Disney CEO Josh D'Amaro wants Disneyland visitors to fall in love with Millennium Falcon: Smugglers Run after the installation of a Mandalorian and Grogu overlay that promises to give every rider the chance to participate in the story of the revamped flight simulator ride. Guests like it, but they don't love it, D'Amaro told the Harvard Business Review during a Smugglers Run design session at Walt Disney Imagineering."
"D'Amaro's diagnosis of the key problem with Smugglers Run: The pilots control the adventure while the gunners and engineers have much less to do. The redesign they planned in that room meant no one on the ride would merely be a passenger, according to the Harvard Business Review. It would give each person agency the chance to influence the outcome, demonstrate skill and feel part of the story. Instead of leaving saying, I liked it,' riders could leave saying, I loved it.'"
Josh D'Amaro will succeed Bob Iger as Disney CEO on March 18. A Mandalorian and Grogu overlay will be added to Millennium Falcon: Smugglers Run at Disneyland and Disney's Hollywood Studios on May 22. Imagineers found that pilots dominated gameplay while gunners and engineers had limited engagement. The redesign grants meaningful agency to every rider so each guest can influence outcomes, demonstrate skill, and feel part of the story. The objective is to move guest reactions from liking the attraction to loving it and to increase overall guest affection for Disney experiences.
Read at www.ocregister.com
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