"Disney isn't just one of the world's best-known companies and most iconic brands - it's also a dream job for many. The Mouse House has hundreds of thousands of employees across its streaming division, movie studios, theme parks, and other subsidiaries like TV networks ESPN and ABC. A top Disney priority under CEO Bob Iger is strengthening its streaming business by combining Disney+ and Hulu, investing in content, and increasing prices."
"To get a sense of Disney salaries, Business Insider reviewed data from the US Department of Labor on Disney's 55 H-1B applications for workers it sought to hire from October 1, 2024, through June 30, 2025. Companies can hire skilled foreign workers using H-1Bs, which are temporary non-immigrant visas. Firms often target high-earners with H-1Bs, including those in tech roles."
"Disney needs top talent to fend off stiff competition from tech giants like Netflix and Amazon, as well as emerging threats like David Ellison's revamped Paramount Skydance, which is building up Paramount+ by investing in the UFC and recruiting former Netflix executives. Another threat to Disney and the rest of Hollywood is AI, including generative AI video tools like OpenAI's buzzy new TikTok competitor, Sora. Disney and some of its peers are teaming up to fight AI companies like Midjourney by suing them for copyright infringement."
Disney will fully integrate Hulu into Disney+ and is prioritizing streaming growth through content investment and price increases under CEO Bob Iger. The company has over 183 million global subscribers across its two main services but faces risks from boycotts and political backlash. Competitive pressure is rising from Netflix, Amazon, and rebuild efforts like Paramount Skydance. Generative AI tools pose another industry threat, prompting legal action against some AI firms. Data from 55 H-1B applications between October 2024 and June 2025 indicate streaming software engineers earn around $160,000, while engineering directors can earn over $230,000.
Read at Business Insider
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