COMAC's decision to rebrand the ARJ21 as the C909 aligns it with the C919, demonstrating its goal to create a unified family of aircraft names that resonates with international markets.
David Yu highlighted that rebranding aircraft as COMAC has done is rare, stating, 'If you look at market norms, really no other player has done this in terms of rebranding their aircraft. Unless it's in an M&A play.' This shows COMAC's commitment to establishing a recognizable identity.
As the C909 enters the market, it competes within a segment dominated by Boeing and Airbus. However, with capacities of 70-90 seats, the C909 is often likened to the older Boeing 717 model.
The C909's introduction and COMAC's plans for further expansions with the C929 and C939 indicate a strategic ambition to challenge established manufacturers like Boeing and Airbus in the international market.
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