Saizeriya, a restaurant chain from Japan, reported operating profit nearly doubled from a year ago to 14.8 billion Japanese yen, or $99.6 million, showing the impact of China's thrift.
Hideharu Matsutani, president of Saizeriya, noted that they are applying Japan's successful strategy in China since 'conditions in China in some respects look like Japan after its economic bubble burst.'
According to consultancy McKinsey, after Japan’s 'Lost Decade,' consumption shifted toward discount goods, and Chinese consumers are now displaying similar behavior by opting for cheaper products.
Investors are responding positively to the value-driven strategy, as evidenced by Saizeriya's shares on the Tokyo Stock Exchange, which have risen 7.7% this year, reflecting confidence in their approach.
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