Brits turn to 'sweet treat economy' for mood boosts amid economic challenges
Briefly

"Despite the bleak economic forecast, more Brits are investing in small luxuries, driven by trends like 'retail therapy' and social media influences on popular treats."
"Baked goods are the most sought after affordable treats, spurred by social media trends such as the viral 'Dubai chocolate bar' and the new 'crookie.'"
"Spending on small luxuries aligns with the 'lipstick effect,' where consumers opt for affordable indulgences during tough economic times, as evidenced by a rise in health and beauty sales."
"Consumer confidence rose by five percentage points in August, indicating that even amidst economic challenges, 70% of surveyed respondents felt more secure in their household finances."
Read at Business Matters
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