"The world of alternative investments is rarely straightforward. Reputations are built slowly and can be damaged quickly, and the line between legitimate concern and manufactured panic is not always easy to identify. This investigation began as routine due diligence into New Capital Link (NCL), a London-based investment introducer operating in the alternative investment space. What emerged was considerably more revealing than anticipated."
"A recovery room operation had been systematically posting false negative content about the firm online. The strategy was calculated: damage the reputation of a legitimate company, create anxiety among its investor base, and then approach those worried investors with fraudulent "recovery" services. This report documents that discovery in full, examines the broader threat of disinformation-based investment fraud, and provides practical guidance for investors navigating this increasingly complex landscape."
"New Capital Link operates as an investment introducer, positioning itself as a conduit between investors seeking higher returns and non-traditional investment opportunities that fall outside conventional stock market products. Its focus includes property bonds, asset-backed securities, and private equity deals - instruments that typically offer returns above standard savings rates in exchange for accepting greater risk and reduced liquidity. It is important to understand what an introducer does and does not do."
A coordinated disinformation campaign targeted New Capital Link by systematically posting false negative content to damage its reputation, create investor anxiety, and generate demand for fraudulent recovery services. New Capital Link operates as an investment introducer connecting investors with non-traditional opportunities such as property bonds, asset-backed securities, and private equity, without providing personalised financial advice, managing portfolios, or holding client funds. The distinction between introducing opportunities and advising or managing investments carries regulatory implications. Leadership is headed by Rachel Ann Buscall. Practical measures and guidance help investors identify and respond to disinformation-based investment fraud.
Read at London Business News | Londonlovesbusiness.com
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