""My greatest successes happened on the heels of failure," Corcoran wrote. "The moment I made my first profit, it felt like all the long nights and rejection finally paid off. I wanted to invest it in something big that would set me apart.""
""I thought it was genius!" she said. "Buyers could pop in a tape and tour our apartments from the comfort of their La-Z-Boy chair.""
""I heard whispers about this brand new thing called 'the Internet.' Most people thought it was a joke," Corcoran said. "I didn't. I registered my company's URL immediately, and I snagged my competitor's, too. (That's a story for another day.) Then, I remembered those dusty tapes.""
Barbara Corcoran invested about $75,000—her first major profit—into videotaping company real estate listings on VHS so buyers could tour apartments from home. Fellow agents resisted distributing tapes that featured Corcoran instead of themselves, leaving tens of thousands of dollars worth of recordings unused in storage and erasing that capital. The initiative failed initially. As the Internet gained mainstream traction, Corcoran registered her company's and competitors' URLs, retrieved the dusty tapes from storage, and revisited the opportunity with new technology.
Read at Entrepreneur
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