The Australian Competition and Consumer Commission (ACCC) highlighted that Woolworths and Coles manipulated prices over years, making discounts deceptive, which significantly impacted consumers' grocery budgets.
Gina Cass-Gottlieb, chair of the ACCC, emphasized that many consumers depend on discounts to balance their groceries amid rising living costs, and these retailers' actions undermined this reliance.
Coles defended its practices by citing significant cost inflation from suppliers, indicating that the price adjustments were part of necessary responses to economic pressures.
Woolworths acknowledged the lawsuit and stated it would carefully review the allegations regarding their pricing strategies which have drawn consumer scrutiny.
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