Dubai is determined to position itself as a global hub for content creators, leveraging its high-profile events and appeal to influencers to diversify its economy.
The recent 1 Billion Followers Summit in Dubai, now in its third year, shows a 60% increase in participation, emphasizing the city’s magnetic allure for content creators.
Crown Prince Sheikh Hamdan actively embodies the 'content creation for good' culture, using his immense Instagram following to promote Dubai’s attractions and positive values.
Dubai has long served as a backdrop for influencers, showcasing a range of creators from local heroes to international sensations who thrive in its vibrant ecosystem.
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