Adam Neumann's new coworking venture, Workflow, emphasizes community and connection while adopting a contrasting business model that avoids the pitfalls of WeWork's approach.
Unlike WeWork, which signed long-term leases, Workflow will prioritize leasing office space in the residential buildings Flow already owns, thus creating a more sustainable model.
With the rise of remote work, Neumann believes that the disconnection people experience today makes the need for a sense of community even more pertinent than before.
Neumann's confidence is bolstered by investment from Andreessen Horowitz, which he says will help instill a sense of discipline in this new venture.
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