A Model for Expanding Your Business into Foreign Markets
Briefly

from Harvard Business Review8 months ago
Companies face greater cultural differences today than they did 40 years ago, impacting their ability to expand into new markets successfully.
Harvard Business Reviewhttps://hbr.org/2024/05/a-model-for-expanding-your-business-into-foreign-markets
The article discusses a model for global leadership that aims to help companies navigate cultural divergence in the modern business landscape.
Harvard Business Reviewhttps://hbr.org/2024/05/a-model-for-expanding-your-business-into-foreign-markets
Read at Harvard Business Review
#globalization #cultural-differences #global-leadership #market-expansion #corporate-failure
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