Now the financial group is ready to recruit ordinary investors-people with 401(k)s, Robinhooders, the macroprudentially curious-into its army. Tomorrow it is launching an exchange-traded fund, or ETF, that will track the performance of the 500 largest public companies in America...
"For many investors, it feels like there's still a trade-off between financial performance and investing with values," Yasmin Dahya Bilger, who directs ETFs at Engine No. 1, told me, implying that, well, there shouldn't be. "This fund will keep the investment side similar to what many already have in their portfolios."
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